New Advertising Campaign Photography for UM Health System/Sylvester Comprehensive Cancer Center, in Collaboration with M&C Saatchi

Earlier this summer, (while in Italy actually) I got the email from M&C Saatchi that I’d been waiting for- confirming that we’d be moving forward and photographing the new advertising campaign for the University of Miami Health System/Sylvester Comprehensive Cancer Center.  I immediately got in touch with my producer, Spike Molina, who had been waiting for the green light, while also in Europe.  We both hopped on planes and headed back to Florida to kick off the production.

Spike and I knew it would be no easy task to produce eight portraits, in eight different South Florida locations, over only two shoot days, but we were up for the challenge.  The concept behind the campaign was to showcase the diversity/ feel of South Florida,  and to demonstrate that for each unique person treated at Sylvester is an equally unique cancer treatment.

After days of casting, location scouting, and gathering together the best production team, it finally all came together.  We shot in locations ranging from Wynwood to Hollywood Beach to Little Havana to Coral Gables to the UM Miller Campus- all in two days, phew!

bts-sonya-revell2

Behind the scenes pics of our crew- in Hollywood Beach (at left) and Peacock Garden Cafe in Coconut Grove (at right)

All the hard work paid off!  Here are a few of the billboards that can be seen along I-95.

advertising portrait photography of professor billboard ad for sylvester cancer center

Billboard Along I-95

bicyclist portrait photography advertising billboard for sylvester cancer center

Billboard along I-95

The first round of the print campaign features South Florida women.  The second round will feature South Florida men.

portrait of cafe blogger advertising photography for sylvester cancer center

Print Campaign

portrait of female afro-cuban professor in library advertising photography for sylvester cancer center

Print Campaign

 

portrait of female bicyclist at Hollywood beach advertising photography for sylvester cancer center

Print Campaign

 

portrait of female painter in studio advertising photography for sylvester cancer center

Print Campaign

 

Thanks to my talented collaborators/amazing crew,

Agency: M&C Saatchi LA (www.mcsaatchi-la.com)

Producer: Spike Molina/Spike Productions (www.spikeproduction.com)

Wardrobe Stylist: Laura Taylor (www.laurataylorstylist.com)

Prop Stylist: Andrea Anechina

Hair/Makeup: Susana Betancourt (www.susimakeup.com)

Photo/Lighting Assistant:  Alex Larson

Photo/Lighting Assistant: Dragi Stankovic

Digital Tech: JP Cunningham

 

 

 

 

 

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